How Brandip Empowered Cheer Dental with Comprehensive Branding Solutions

Client Logo

Client:
Cheer Dental

Industry:
Healthcare (Dental Services)

Services Provided:

Trademark Postcard Design Brochure Development Website Development Decal Designs Social Media Management Facebook & Google Ads Campaign

Client Background

  • Cheer Dental is a rapidly growing dental care provider known for innovation in dental technology and patient care.
  • Offers a wide range of services from preventive care to advanced orthodontics.
  • Sought to enhance brand presence and customer engagement in a competitive market.

Challenges

Brand Visibility: Needed to communicate modern dental care approach to a broader audience.

  • Patient Engagement: Required creative marketing to attract and inform patients.
  • Consistent Messaging: Aimed for cohesive branding across all marketing platforms.
  • Digital Advertising: Lacked an optimized online strategy for patient engagement.
  • Website & UX Issues: Outdated design, slow load times, and poor mobile responsiveness.
  • Brand Identity & Visual Consistency: Needed a professional yet welcoming look across digital and physical spaces.

Solution by Brandip

Naming Cheer

Naming Cheer – The Joyful Thought Behind It!

  • Positive Emotion: Evokes happiness, optimism, and positivity — how we want every patient to feel.
  • Friendly and Approachable: "Cheer" feels warm, welcoming, and stress-free.
  • Memorable Simplicity: Short, easy to remember, and stands out.
  • Reflects Smiles: Connects with smiling and laughter — our ultimate goal.
  • Community-Oriented: Suggests encouragement and support for patients and community.
  • Modern and Fresh: Youthful, vibrant, and appeals to today’s families.
Domain Registration

Cheerdental.com Registration

Why CheerDental.com is a Perfect Fit for Business

  • Strategic Asset: Boosts brand identity, trust, and visibility in the dental industry.
  • Exact Match: “Dental” signals instant relevance to search engines and patients.
  • Friendly Vibe: “Cheer” creates a warm, patient-first brand tone.
  • Highly Marketable: Short, catchy, and memorable—ideal for word-of-mouth and digital campaigns.
  • Trusted “.com”: Enhances credibility, SEO, and click-through rates.
  • Credibility Booster: Combines a strong keyword with “.com”—ideal for high-trust services like pediatric and emergency care.
  • Strong Recall: Clear, cheerful, and consistent across all branding.
  • Business-Ready: Includes a toll-free vanity number—great for national reach, customer engagement, and brand memorability.
Logo Design

Logo Design & Tagline/ Slogan Creation

  • Developed a professional, modern logo reflecting Cheer Dental’s mission.
  • Created scalable and versatile branding assets for digital and print use.
  • Established brand guidelines for consistency across all platforms.
  • Ensured logo compatibility with uniforms, signage, and promotional materials.
  • Designed color palettes and typography aligned with brand values.
  • Brand Recognition & Emotional Impact-The slogan "Starts with a Great Smile” made Cheer Dental memorable and trustworthy, promoting a sense of comfort and joy around dental care.
Trademark

Trademark

  • Secured exclusive rights to the brand name "Cheer."
  • Strengthened market position, increased brand value, and built consumer trust.
  • Enabled legal protection against brand infringement.
  • Established a unique brand identity in the dental industry.
  • Facilitated seamless expansion into new markets and services.
  • Reinforced credibility with patients and partners through legal brand ownership.
Signage

Signage

  • Exterior: Illuminated storefront signs, monument signs, window graphics.
  • Interior: Reception branding, wayfinding signs, wall murals.
  • Promotional: Digital screens, event banners, vehicle wraps.
  • Strengthened brand identity and enhanced the patient experience.
  • Increased foot traffic through eye-catching curb appeal.
  • Improved clinic navigation and reduced visitor confusion.
  • Reinforced brand professionalism at every patient touchpoint.
Website Creation

Website Development and On page SEO

  • Custom design with intuitive navigation and strong branding.
  • SEO optimization, mobile responsiveness, and appointment booking integration.
  • Increased website traffic by 40% and online appointment bookings by 60%.
  • Integrated patient education resources and service pages.
  • Enabled secure contact forms and HIPAA-compliant communication.
  • Provided easy access to insurance, payment, and FAQ information.
Postcard Design

Postcard Design for Local Outreach

  • Designed eye-catching postcards with clear CTAs and service highlights.
  • Helped connect with local communities, driving direct appointment bookings.
  • Included seasonal promotions and new patient specials.
  • Geo-targeted distribution to high-potential neighborhoods.
  • Reinforced offline marketing efforts with consistent branding.
  • Encouraged referrals through shareable and personalized messaging.
Brochure Development

Brochure Development

  • Professional design featuring services, technology, and testimonials.
  • QR codes streamlined appointment scheduling.
  • Increased patient inquiries and strengthened brand credibility.
  • Highlighted competitive advantages and unique offerings.
  • Provided take-home material to support patient decision-making.
  • Distributed at events, in-office, and through partner businesses.

Social Media & Business Listings Directory Profile Setup & Management

Social Media Management & GMB Optimization

To increase digital engagement, Brandip developed and executed an unwavering social media strategy for Cheer Dental. This included:

  • Consistent Posting: Sharing patient success stories, and service highlights on platforms such as Instagram and Facebook.
  • Audience Interaction: Engaging with followers by answering questions, responding to comments, and providing dental tips, which strengthened the community's trust.
  • Brand Building: Using social media to enhance Cheer Dental’s reputation as a friendly, approachable, and expert dental care provider.

GMB Profile Creation

  • Business Description: Highlighting Cheer Dental's advanced dental care services, patient-first approach, and use of innovative technology.
  • Contact Information: Updated phone number, email, and website link for easy patient access.
  • Photos & Updates: Regularly uploaded images of the clinic, staff, and services, along with Brochure Development for Service Promotion.

Brandip crafted a professional brochure highlighting the various services Cheer Dental offers. The brochure:

  • Included an informative layout that emphasized Cheer Dental’s advanced technology in areas like Invisalign and wisdom teeth extractions.
  • Utilized strategic design elements to ensure that the messaging resonated with both new and returning patients.
  • Provided educational engaging posts on dental health tips.
  • Reviews & Engagement: Active management of patient reviews to maintain a strong reputation and improve service offerings.
Yelp Ads

Yelp Ads

  • High-quality photos
  • Engaging business descriptions
  • Accurate NAP (Name, Address, Phone)
  • Categories and attributes updated to match user search behavior
  • Weekly performance reviews to track impressions, clicks, and customer actions (calls, directions, website visits).
  • Real-time bids and budget adjustments were made to optimize ROI.
  • 300% increase in profile views within the first 30 days
  • 45% increase in appointment calls traced back to Yelp Ads
  • Yelp Ads contributed to 65% of monthly new bookings
  • CTR (Click-through rate) improved by 2.5x with optimized ad copy
  • ROI improved by 3.2x compared to initial campaign setup
  • Tracked 75+ direct actions (calls/directions) per week
  • Achieved "Hot and New" status on Yelp within a month

Facebook & Google Ads Campaign for Lead Generation

Facebook & Google Ads Campaigns

Brandip implemented a targeted Facebook Ads campaign to drive new patient appointments. Key elements of the campaign included:

  • Targeted Audience Segmentation: Ads were tailored to reach specific demographics, such as families with young children for pediatric dentistry services, and young adults interested in orthodontics.
  • Clear Call-to-Actions: The ads featured special promotions for first-time visitors and highlighted Cheer Dental’s state-of-the-art facilities and services.
  • Performance Monitoring: Brandip closely tracked the ad performance and adjusted targeting and budget allocation to maximize return on investment (ROI).

Significantly, the campaign resulted in a notable increase in website traffic and appointment bookings, helping Cheer Dental attract new patients while retaining existing ones.

Decal Designs

Window Decal Designs

  • Designed custom office decals to reinforce brand identity.
  • Patient-friendly graphics improved clinic ambiance and experience.
  • Consistent branding across all physical spaces.
  • Used decals to promote safety protocols and amenities.
  • Enhanced pediatric appeal with fun and inviting visuals.
  • Supported seasonal themes and in-office promotions.

Final Outcomes:

Enhanced Brand Recognition

Enhanced Brand Recognition & Credibility

Unified visuals across platforms strengthened Cheer Dental's presence.

Higher Patient Engagement

Higher Patient Engagement

Social media & Google My Business drove 40% more followers and 25% higher engagement.

Boosted Digital Ad ROI

Boosted Digital Ad ROI

Optimized ads doubled patient appointments while cutting lead costs.

Increased Online Bookings

Increased Online Bookings

Website updates & ads boosted online appointments by 100% Improved Local Outreach – Postcards & brochures expanded reach, driving new patient sign-ups.

Stronger Patient Experience

Stronger Patient Experience

Custom signage & branding improved ambiance, navigation, and satisfaction.

Wrap-Up

Brandip's comprehensive branding strategies positioned Cheer Dental as a recognized leader in dental care. Through a multi-platform approach, they enhanced visibility, engagement, and patient trust, ensuring long-term growth and market dominance.