Table of content:

• They Must Strengthen Your Business
• Strive To Be Different
• Cover Every Angle
• Registered doesn’t mean always protected
• Ask A Question-Is it comprehensively protected?

Protecting your business and product is the fundamental aspect of market presence. Hence from the very beginning of the business journey an organized plan for protecting intangible assets and rights including trademarks, patents and designs must be created, which adds value to your business.

Monitoring of a registered mark name or a symbol, used in business or commercial enterprise is known as trademark management. The management of trademark consists of keeping track of dates for renewals, which enforces the use of trademark and standardizes within a company.

Managing a trademark is an integral task of a company  whose name and brand image not only serves the face of the company but also indicates the stability of the organization which is linked to economic value.

Moreover, it also comprises overseeing the company's portfolio of new as well as registered brands. Every manager level person should file for national, regional and international trademarks as well as research prevailing trademarks to check if there are any pre-existing rights to the brand or mark. 

Additionally, they must ensure that trademarks are utilized within a stipulated period of time to meet all the post-registration filing requirements, keeping in mind that they don’t expire. 

Trademark management consists of assessing and investigating violations of trademark. In the same context let’s explore five fundamental trademark key aspects that will successfully manage your trademark affairs.

They Must Strengthen Your Business

- The creation of trademarks in particular can be seen as a box-ticking exercise, its something you feel and thus you follow the league, but such an attitude can be fatal for your entrepreneurship. The trademarks that you create strengthens your business and gives consent to shield it. 

Always remember that eight percent of your company value can be based on trademark assets. Thus, simply valuing your IP from the start will save a lot of hassle down the road and contribute to the success of the company. 

Strive To Be Different

- Creating something unique will always be a perk when building a brand as a fundamental part of a business, because as one cannot obtain the viable copyright of a song lyric to be precise a copy of another songwriter, the same applies for trademark. The trademark system varies slightly around the world but the likelihood confusion principle  applies everywhere. 

And in today’s digital world you are likely to become a global target as soon as you go live on the web.

Cover Every Angle

- Failing to completely protect your trademarks has a fat potential to drain your pockets. Thus, it is mandatory to perform proper branding for products, and plan marketing campaigns and leave no stone unturned in putting all the effort into covering every bit of your trademark process.

Registered doesn’t mean always protected

- In many scenarios especially in the initial stages people creating IP for their company often tend to focus on registrability, undoubtedly its important! But there is a vast difference between a trademark that receives registration because its norms are followed, then the one which gets based on market conditions. 

This is not the only factor, but this is one domain which comes into play. Thus, remember to stay distinct and protect your trademark even if it's registered.

Ask A Question-Is it comprehensively protected?

- No matter how sturdy your clearance process, maybe it never covers all possible aspects. How essential that step is will depend on your business, country, strategy and industry and your future plans for business.

 If you follow the proper trademark protection steps, at a later stage you will realize its importance and definitely pat your back for taking a decision to comprehensively protect the trademark!

Hopefully, this piece of writing has revealed two things i.e -What is trademark management all about and a myriad of reasons how to manage your trademark exercises. Implement these pointers today and stay away from all the infringement and other factors which create negative influence on your trademark.